Impact of Self-Disclosure on Newcomers in Online Communities
نویسنده
چکیده
User-generated online communities such as online discussion boards have become an important element of life in information society. However, their success is accompanied with challenges. Particularly, online communities’ high reliance on user-generate content makes ensuring a continuous flow of newcomers vital to their existence. Newcomers face various difficulties due to their lack of commitment and familiarity with the community and many online communities experience high quitting rate of newcomers. In the current work, we aim to study how self-disclosure can be used as a mechanism to encourage more effort and commitment from newcomers. We present our results from exploring the relationship between selfdisclosure and newcomers’ effort and commitment in an online community. Our results show that selfdisclosure has significant positive associations with newcomers’ subsequent effort in the community.
منابع مشابه
Proposing the online community self-disclosure model: the case of working professionals in France and the U.K. who use online communities
Received: 30 March 2009 Revised: 22 September 2009 2nd Revision: 9 December 2009 Accepted: 11 December 2009 Abstract The global use of online communities has exploded to involve hundreds of millions of users. Despite the tremendous social impact and business opportunities afforded by these communities, little information systems (IS) research has addressed them – especially in a cross-cultural ...
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